Success story
- 66%
Diverse Aknan
The primary aim of this Website case study was to revamp the website’s design to make it more user-friendly, thereby enhancing the overall user experience and increasing online sales.
![](https://mohamednashaat.com/wp-content/uploads/2023/09/Aknan-Diversified-1024x944.png)
![](https://mohamednashaat.com/wp-content/uploads/2023/09/Aknan-Diversified-1024x944.png)
About Diverse Aknan
Users found it challenging to navigate the website due to its outdated design and confusing layout. Many expressed frustration during the checkout process, leading to cart abandonment.
![](https://mohamednashaat.com/wp-content/uploads/2023/09/the-challenge.png)
![](https://mohamednashaat.com/wp-content/uploads/2023/09/the-challenge.png)
The challenge
The primary pain point for users was the lack of a user-friendly design, resulting in a frustrating shopping experience. Additionally, the checkout process was complex, causing users to abandon their carts.
Services Used:
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Business impact
The impact of this project was substantial. After implementing the Website improvements, Diverse Aknan experienced:
1. A significant increase in online sales.
2. Reduced cart abandonment rates.
3. Positive feedback from users regarding the improved website experience.
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Conversion Rate Increase %
Conversion Rate Increase
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