Success story
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Fresh Start UK
The primary goal of this case study was to identify and address the usability issues on the Fresh Start UK website, ultimately improving the user experience. By doing so, we aimed to achieve the following objectives:
1. Increase User Engagement: Encourage users to explore the website, access resources, and interact with Fresh Start UK’s services.
2. Reduce Bounce Rates: Minimize the number of users leaving the site due to frustration or inefficiency.
3. Enhance Mobile Accessibility: Ensure that the website is fully responsive and functional on mobile devices.
4. Improve Self-Service Capabilities: Make it easier for users to initiate the immigration process independently.
About Fresh Start UK
Based on the research, the user base primarily consisted of individuals and families seeking immigration assistance in the UK. Users had varying levels of familiarity with the immigration process, with some requiring extensive guidance and others seeking specific document preparation services.
The challenge
The primary pain point for users was the difficulty in finding relevant information and services on the website. Additionally, the lack of mobile responsiveness hindered their ability to access the site conveniently.
Services Used:
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Business impact
The redesigned Fresh Start UK website had a significant impact on the user experience:
1. User engagement increased by 40%.
2. Bounce rates decreased by 25%.
3. Mobile traffic saw a 50% boost.
4. Self-service tool usage tripled.
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