By implementing these changes, we aim to improve user engagement, reduce bounce rates, and increase conversion rates on the HASOUB website. This will lead to increased customer satisfaction and ultimately support HASOUB’s mission to empower local communities through advanced tech solutions. Through this project, we have learned the importance of user-centered design and the value of thorough research in addressing user pain points. It has been a valuable experience in creating a more user-friendly online presence for HASOUB.