Success story
- 73%
NYMS
The goal of this case study was to overhaul NYMS’ online presence, with a focus on improving the user experience. We aimed to create a website that was not only aesthetically pleasing but also intuitive, efficient, and aligned with NYMS’ values of sustainability and cultural appreciation.
![](https://mohamednashaat.com/wp-content/uploads/2023/09/NYM-1024x944.png)
![](https://mohamednashaat.com/wp-content/uploads/2023/09/NYM-1024x944.png)
About NYMS
Our research revealed that users appreciated NYMS’ commitment to sustainability and Egyptian craftsmanship. However, they were frustrated with the website’s navigation and slow loading times.
![](https://mohamednashaat.com/wp-content/uploads/2023/09/the-challenge.png)
![](https://mohamednashaat.com/wp-content/uploads/2023/09/the-challenge.png)
The challenge
The primary pain point was the website’s lack of user-friendliness, which resulted in poor user engagement and conversion rates.
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Business impact
After implementing the redesigned website, the impact was evident:
1. User engagement increased by 40%.
2. Conversion rates improved by 20%.
3. Positive user feedback highlighted the improved user experience.
https://mohamednashaat.com/wp-admin/post-new.php
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Conversion Rate Increase %
Conversion Rate Increase
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