Success story
- 73%
NYMS
The goal of this case study was to overhaul NYMS’ online presence, with a focus on improving the user experience. We aimed to create a website that was not only aesthetically pleasing but also intuitive, efficient, and aligned with NYMS’ values of sustainability and cultural appreciation.
About NYMS
Our research revealed that users appreciated NYMS’ commitment to sustainability and Egyptian craftsmanship. However, they were frustrated with the website’s navigation and slow loading times.
The challenge
The primary pain point was the website’s lack of user-friendliness, which resulted in poor user engagement and conversion rates.
Services Used:
STRENGTH IN NUMBERS
Business impact
After implementing the redesigned website, the impact was evident:
1. User engagement increased by 40%.
2. Conversion rates improved by 20%.
3. Positive user feedback highlighted the improved user experience.
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