Success story

ROCA

The goal of this case study is to create a user-centered, visually appealing, and efficient online platform for ROCA that enhances the user experience and drives engagement.
About ROCA
The research revealed that users are frustrated with the website’s complexity and find it challenging to navigate through ROCA’s vast product catalog.

The challenge

The primary pain point for users is the difficulty in locating specific bathroom products due to the website’s confusing layout.
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Business impact

By completing this project, we anticipate the following impacts: 1. Improved User Experience: Users will find it easier to explore ROCA’s product range, leading to increased engagement and sales. 2. Enhanced Brand Image: The modern redesign will align the website with ROCA’s brand identity, conveying a sense of quality and innovation. 3. Reduced Support Queries: With better access to product information, customer support inquiries are expected to decrease. Through this case study, I’ve learned the importance of user-centered design and the positive impact it can have on a brand’s online presence.
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Conversion Rate Increase %

Conversion Rate Increase

Conversion Rate Increase %

Conversion Rate Increase

Conversion Rate Increase %

Conversion Rate Increase